We track AI adoption across 83 wealth management firms. What they have shipped, what they are piloting, and what is still just a press release. Every claim sourced. Continuously updated.
1,200+ sources read. Every claim checked against original documents. Editorial judgment on what each development means competitively.
HSBC is the first global bank to set an explicit dollar floor on AI project returns: each priority initiative must clear $100 million in estimated value. That reframes AI from a cost center to a revenue line, and gives every competitor's C-suite a concrete benchmark to justify their own AI spend.
With $338B in AUM and strategic stakes in Wealthsimple and Rockefeller Capital, IGM absorbing a $95M charge to fund AI signals that AI investment is no longer discretionary for wealth platforms. For mid-market firms without IGM's scale, the gap between AI-equipped and AI-lagging platforms will widen by 2028.
Jump and Zocks raised a combined $125M and are locking up enterprise distribution through Hightower and Cetera. Salesforce is betting native CRM integration beats standalone tools, but 4-7% advisor market share means most of the industry has no switching cost keeping them from the AI-native alternatives.
Each maturity rating is grounded in public evidence. Click any firm to see the full profile with sources.
| FIRM | ADVISOR PRODUCTIVITY | CLIENT EXPERIENCE | INVESTMENT & PORTFOLIO | RESEARCH & CONTENT | CLIENT ACQUISITION | OPERATIONS & COMPLIANCE | NEW BUSINESS MODELS |
|---|---|---|---|---|---|---|---|
Morgan Stanley Wirehouse | Scaled AI Assistant + Debrief | — | — | — | — | — | — |
BofA / Merrill Wirehouse | Scaled AI Meeting Journey | Deployed Erica (Merrill clients) | — | — | — | — | — |
Citi Wealth Global PB | Deployed AskWealth + Advisor Insights | Announced Citi Sky | — | Piloting AskWealth Research | — | — | — |
DBS Bank Regional Champion | — | Scaled NAV Planner + AI Nudges | Deployed NAV Planner + digiPortfolio | Deployed DBS-GPT Knowledge Base | — | Scaled ADA Platform + PURE Framework | Deployed Quick Finance + digiPortfolio |
UBS Global PB | Scaled Red AI + STAAT Briefings | Announced Agentic AI (Roadmap) | — | Piloting Smart Assistants | Piloting STAAT Prospecting | — | — |
Altruist RIA / Independent | Scaled Hazel | — | — | — | — | — | Deployed AI-Native Custodian |
| + 77 more firms across wirehouses, private banks, digital wealth, RIAs, and more | |||||||
OpenAI partnership powers the wealth industry's most widely adopted advisor AI suite. AI @ Morgan Stanley Assistant (GPT-4, 100,000+ documents) reached 98% voluntary adoption across 15,000+ advisors. AI @ Debrief transcribes meetings via Whisper, generating structured notes and follow-up actions, saving 3-4 hours per cycle.
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